Egta

Welcome to Radio Focus – the European radio database for effective radio

This unique website and database gives users “one-stop-shop” access to comprehensive analyses of various European radio markets. It offers a glimpse into the diversity and power of radio in Europe – a dynamic medium that is embracing new technologies and diversifying onto various platforms in order to offer advertisers unique possibilities to engage and bond with consumers.

Case study of the month

Toyota launches Aygo with Car Dance Party Belgium

When it came to launching the Toyota AYGO Music – a special edition equipped with an iPod and a Bluetooth connection – there was no stopping the creatives! And so the idea was born to have as many Belgians as possible dancing…in their car! Through an online contest with user generated content, e-mailing, banners and announcements on radio station Studio Brussels the Car Dance Party Belgium was born. And the results speak for themselves: Sales increased by 19% in June 2008 versus 2007 for the same period. Click here for the full details.

Contribute to the success of Radio in Europe

If you are an egta member and would like to contribute to the Radio Focus database, please contact Cécile Benedetti