Egta

As a research & documentation centre, egta strives to give its members access to current market figures aimed to help radio sales houses better benchmark their performance against the European trend.

Every quarter egta members will have privileged access to the following data:

Adspend Barometer

A quarterly index of net adspend investments per country.

New Business Development Overview

A quarterly overview of major movements on European radio markets (according to advertisers and sectors) with a focus on transferable learnings relevant beyond national markets.

Sector profiles

These profiles contain more in-depth information on advertisers, products, adspend developments across various months etc. This information can be used as members approach new sectors for business opportunities.

To access this data click on the link here below

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Members Only Section (Restricted Access)