Carglass |
Listen to the radio spot:
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| Goal of campaign: Carglass wants to increase the amount of repair calls received in their call centres. | Strategy: Testimonials in a radio spot: Carglass employees explain that they can repair glass in cars in a cheap and quick way. The campaign is aimed at reaching radio listeners whilst they are driving their cars. |
| Methodology: Impact evaluation through matching call centre data with passive measure data (PPM). | Campaign aim: Generate response | Increase sales |
| Target group: Adult 14-49 years (or equivalent) | |
| Budget: unspecified | |
| Sector: Automobile | |
| Advertising format: Classic Spot | |
| Country: Belgium North | |
| Results: The Carglass econometric model shows which time slots and days are the most successful in regards to response and sales. Campaign schedules are adapted, depending on the style. Evaluation: big success in Belgium (mono-media radio campaign), and now in the whole of Europe (presentation attached). | |
| Download: | Title | Date | Size | File Type |
| Carglass | May 2009 | 2296082 kb |