MARKETOVERVIEW

 
Slovenia

General Information

Demographics
Land area
20 273
  km2
Total population
2 046 976
Households
700 090
   
 
Economics
GDP
358 504
   Millions of EUR
GDP per capita
175 138
   EUR
PPS
438 498
   Millions of PPS
PPS per capita
214 217
   PPS
GDP/PPS
81.8%
Inflation rate 2008
5.50%
Inflation rate 2009
0.90%
Inflation rate 2010
2.10%
Inflation rate 2011 (forecast)

2.00%
Currency
Euro
   €
Exchange rate 2010 EUR/EUR
1.000
   €
Exchange rate 2009 EUR/EUR
1.000
   €
Rate 2010/2009
1.0
Equipment/household

General

% of HH

Cars
n.a.
TV
99.00%
Terrestrial TV
22.00%
Cabled Households
73.90%
Satellite Households
3.10%
PC with Internet at home  
   

Radio

% of HH

Any type
n.a.
Alarm clock
n.a.
Car set
n.a.
mp3 player/iPod
n.a.
Mobile phone
n.a.

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Radio Landscape

Market Structure: Stations
No. of stations/networks in country
98
No. of stations/networks that sell advertising
97
No. of sales houses (excluding direct sales)
N/A
No. of sales houses that collect 80% of the radio adspend
N/A
Average spot length
N/A
Daily Average Listening Time
Reference Popluation
1 964 000
 
% Daily Coverage
78.00%
  
Individual Listening Time
n.a.
  
Listener Listening Time
03:40:00
 hh:m:ss


Daily Average Listener Listening Time Per Location
 

Time

No. of People

At home
n.a.
1 328 000
In the car
n.a.
725 000
At work
n.a.
285 000
Other
n.a.
25 600

Audience Shares Per Location

Radio Advertising
Gross radio adspend (Million Euros)
23.20
Radio adspend in % of GDP
0.01%
Radio adspend in % of PPS
0.01%
Radio adspend per capita (Euros)
11.33€
Total number of advertisers
203
Total number of radio advertisers
97

 

Listening Curve 2010

 

 

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Advertising Expenditures

Gross Advertising Spend Per Media (Millions of EUR)

2008

2009

2010

Adspend

% Total

Adspend

% Total

Adspend

% Total
Sponsorship TV
incl.
incl.
incl.
Public TV
0.0%
0.0%
Private TV
0.0%
0.0%
Total TV
298.7
55.7%
327.0
0.0%
420.2
68.3%
 
Sponsorship Radio
incl.
incl.
incl.
Public Radio
0.0%
0.0%
Private Radio
0.0%
0.0%
Total radio
23.1
4.3%
23.1
0.0%
23.2
3.8%
 
Cinema
1.3
0.2%
1.4
0.3%
1.5%
0.2%
 
Newspapers
56.6
10.6%
45.7
8.3%
Magazines
50.0
9.3%
46.8
8.5%
Other Periodicals
51.2
9.6%
52.8
9.6%
Total Press
157.8
29.4%
145.3
26.3%
146.4
23.8%
 
Outdoor/Transport
35.8
6.7%
37.3
6.8%
n.a.
0,0%
 
Internet
19.3
3.6%
18.5
3.3%
23.8
3.9%
 
Total
536.0
100.0%
552.7
36.6%
615.1
100%

Share of Media Expenditure - Gross 2010

Weight of 12 global actors - amount of radio spend (in EUR)
Company 2006 2007 2008 2009 2010 2010 2010
          %radio inv.= Weight of radio in the media mix
Procter & Gamble
Data not available
Unilever
Henkel
Master Foods
Nestlé
Kraft
Ferrero
Coca-Cola
L'Oreal
Danone
Reckitt Benckiser
Mc Donalds

Comment % represented by 12 actors in the total radio spend    
     

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Market Structure

Market Structure: Players

Radio Adspend (Gross) 2010
     
Sponsorship
 Included

Name of Station/Network

Sales House

% Audience Share

EURO

% Market Share

Val 202 RTV SLO 13.10% Split data not available
Radio Slovenija 1 RTV SLO 14.60%

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Audience Measurement & Legal Restraints

Audience Measurement: Quick Facts
Institute Radiometry Mediapool & Mediana IRM
Universe 10-75
People represented 1 682 000
In percentage of the total market population 83%
Methodology CATI
Sample 7500
Reference measurement unit (audience base) 15 min
Advertising Placement Legislation: Quick Facts (PSB)
Advertising Authorized

Max amount of advertising time per day

 15%

Max amount of advertising time per hour

 12 min
Min interval between two advertising breaks 20 min
Max number of commercials per break None

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Price of Advertising

Peak Times

RTV SLO

Peak times

Val 202= 7:25 -9:00 am
Radio Slovenija 1= 6:00-7:00am
Both programmes.:15:20 -15:26pm
Percentage of inventory booked during those times 95%
Rate Cards

RTV SLO

Publication frequency 1/year
Publication times Beginning of new year
Rate card base - standard “time unit” 1 sec

Reference Cost per Thousand Per Media

Media

CPT (Euros)

Relative price to Radio

Calculation Basis

Source
Radio
N/A
100
 30''  
TV
13.00€
N/A
 30'' AGB Nielsen Media Research
Cinema
N/A
N/A
 30"  
Dailies
N/A
N/A
 1000 adviews  
Magazines
N/A
N/A
 1 A4/30 x 20 cm. B&W  
Internet
N/A
N/A
 1/1. 4c  

Monthly Radio Adspend

Month

Monthly breakdown of the total radio adspend in %

 
January Data not available
February
March
April
May
June
July
August
September
October
November
December

Seasonality

Month

RTV SLO

Seasonal variations as % of average annual rate

January Data not available
February
March
April
May
June
July
August
September
October
November
December

 
Pricing

Price index (or price modulation) for commercial advertising proposed in relation with the price of a 30” spot

RTV SLO

Price Index 30" = 100

Less than 5 sec Data not available
05 sec
10 sec
15 sec
20 sec
25 sec
30 sec
35 sec
40 sec
45 sec
50 sec
55 sec
60 sec
More than 60 sec
Other

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For any enquiries regarding these figures. please contact Cécile Benedetti. Research & Marketing Manager

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