MARKETOVERVIEW

 
France

General Information

Demographics
Land area
549 000
 _km2
Total population
62 793 432
Households
27 140 000
 
 
Economics
GDP
1 947 845
 _Millions of
_EUR
GDP per capita
31 020
 _EUR
PPS
1 703 320
 _Millions of PPS
PPS per capita
27 126
 _PPS
GDP/PPS
114.4%
Inflation rate 2008
1.60%
Inflation rate 2009
3.20%
Inflation rate 2010
0.10%
Inflation rate 2011 (forecast)
1.70%
Currency
EUR €
 
Exchange rate 2009 EUR/EUR
1.000 €
Exchange rate 2008 EUR/EUR
1.000 €
Rate 2010/2009 
1.0%
Equipment/household

General

% of HH

Cars
89.9%
TV
98.40%
Terrestrial TV
98.40%
Cabled Households
10.70%
Satellite Households
25.30%
PC with Internet at home
69.20%
   

Radio

% of HH

Any type
98.3%
Alarm clock
69.2%
Car set
79.6%
mp3 player/iPod
51.0%
Mobile phone
43.8%

Back to top

Radio Landscape

Market Structure: Stations
No. of stations/networks in country
± 1 000
No. of stations/networks that sell advertising
144
No. of sales houses (excluding direct sales)
8
No. of sales houses that collect 80% of the radio adspend
4
Average spot length
25.37 sec.
Daily Average Listening Time
Reference Popluation
52 076 000
13+
% Daily Coverage
81.80%
Individual Listening Time
02:22:00
hh:mm:ss
Listener Listening Time
02:53:00
hh:mm:ss

Daily Average Listener Listening Time Per Location
 

Time

No. of People

At home
n.a.
n.a.
In the car
n.a.
n.a.
At work
n.a.
n.a.
Other
n.a.
n.a.

Radio Advertising
Gross radio adspend (Million Euros)
3 909 000
Radio adspend in % of GDP
0.20%
Radio adspend in % of PPS
0.23%
Radio adspend per capita (Euros)
62.26
Total number of advertisers
3 413
Total number of radio advertisers
37 982

Audience Shares Per Location

 

 

 

 

 

 

Source : Mediamétrie

Listening curve 2010

Source : Mediamétrie, total radio, 13+, average quarter hour - 000

Back to top

Advertising Expenditures

Advertising Spend Per Media (Millions of EUR)

2008

2009

2010

Gross

Gross

Gross

Net

Adspend

% Total

Adspend

% Total

Adspend

% Total

Adspend

% Total
Sponsorship TV
excl.
excl.
excl.
incl.
Public TV
641.0
2.6%
538.9
2.2%
506.0
2.0%
Private TV
6 010.3
24.7%
6 468.6
26.2%
7 593.4
29.5%
Total TV
6 651.3
27.3%
7 007.5
28.4%
8 099.4
31.5%
3 441.0
35.5%
 
Sponsorship Radio
excl.
excl.
excl.
incl.
Public Radio
99.4
0.4%
95.6
0.0%
98.6
2.8%
Private Radio
3 294.1
13.5%
3 586.4
0.0%
3 444.9
13.4%
Total radio
3 393.5
13.9%
3 682.0
14.9%
3 543.5
13.8%
744.0
7.7%
 
Cinema
196.2
0.8%
216.0
0.9%
256.8
1.0%
90.0
0.9%
0.9%
Newspapers
3 430.7
14.1%
3 585.0
14.5%
3 834.7
49.6%
Magazines
3 507.2
14.4%
3 355.3
13.6%
3 646.2
47.2%
Other Periodicals
591.1
2.4%
242.8
1.0%
247.2
3.2%
Total Press
7 529.0
30.9%
7 183.1
29.1%
7 728.1
30.0%
3 691.0
38.1%
 
Outdoor/Transport
2 763.5
11.3%
2 573.9
10.4%
2 756.9
10.7%
1 188.0
12.3%
 
Internet
3 814.9
15.7%
4 011.5
16.3%
3 350.0
13.0%
540.0
5.6%
 
Total
24 348.4
100.0%
24 674.0
100.0%
25 734.7
100.0%
9 694.0
100.0%

Source : Gross data: TNS Media Intelligence; Net data: IREP

Share of Media Expenditure - Gross 2010

Weight of 12 global actors - amount of radio spend (in EUR)
Company 2006 2007 2008 2009 2010 2010 2010
          %radio inv.= Weight of radio in the media mix
Procter & Gamble
15 303 030
12 574 710
6 861 522
0
0
0.00%
0.00%
Unilever
8 100 383
6 819 104
2 074 873
2 177 000
2 177 681
0.06%
0.8%
Henkel
2 569 456
5 838 386
2 332 390
4 602 473
3 455 284
0.09%
2.7%
Mars Group
145 510
263 779
1 107 820
811 680
1 933 931
0.05%
1.8%
Nestlé
6 764 952
5 380 927
1 743 777
5 781 877
12 267 200
0.31%
4.2%
Kraft
2 255 630
468 694
6 261 265
6 447 432
4 101 185
0.10%
1.9%
Ferrero
8 842 370
12 922 420
12 768 530
22 916 190
23 206 480
0.59%
11.1%
Coca-Cola
4 268 636
4 692 707
16 699 230
9 050 628
13 842 020
0.35%
9.7%
L'Oreal
10 608 310
8 838 722
10 264 800
21 653 200
7 479 579
0.19%
1.2%
Danone
3 838 951
11 673 640
6 808 020
4 731 365
2 491 618
0.06%
1.0%
Reckitt Benckiser
0
2 354 270
1 582 889
0
3 180
0.00%
0.0%
Mc Donalds
5 010 781
3 099 854
8 362 687
2 844 235
4 417 210
0.11%
2.3%

Source: Kantar Media - Total gross radio adspend % represented by 12 actors in the total radio spend
1.93%

Back to top

Market Structure

Market Structure: Players

Radio Adspend (Gross) 2010
     
Sponsorship
 excluded

Name of Station/Network

Sales House

% Audience Share

EURO

% Market Share

RTL IP Radio
12.3%
587 256 600
16.0%
NRJ NRJ Global
5.7%
415 975 700
11.3%
Europe 1 Lagardère Publicité
8.1%
458 450 200
12.5%
RMC NextRégie
5.7%
419 861 600
11.4%
Nostalgie NRJ Global
4.4%
190 974 000
5.2%
Les indépendants TF1 Publicité Radios
11.2%
365 926 000
9.9%
Chérie FM NRJ Global
3.0%
173 714 700
4.7%
RTL2 IP Radio
2.8%
166 035 500
4.5%

RFM

 Lagardère Publicité
2.9%
145 969 000
4.0%
Fun Radio IP Radio
4.1%
164 669 100
4.5%
Source : Kantar Media. Mediametrie. IREP

DownloadFor a more detailed Market Structure that includes radio adspend figures from 2008 & 2009 (in Excel format) click here.

Back to top

Audience Measurement & Legal Restraints

Audience Measurement: Quick Facts
Institute
Médiamétrie
Universe
13+
People represented
52 076 000
In percentage of the total market population
83%
Methodology
CATI
Sample
+- 28 000
Reference measurement unit (audience base)
15 min
Advertising Placement Legislation: Quick Facts (PSB)
Advertising
Authorised
Max amount of advertising time per day
None
Max amount of advertising time per hour
25 Min
Min interval between two advertising breaks
None
Max number of commercials per break
None

Back to top

Price of Advertising

Peak Times

IP France

TF1 Publicité

Lagardère
Peak times
06:00 - 09:00
06:00 - 09:00
06:00 - 09:00
Percentage of inventory booked during those times
-
-
confidential

Rate Cards

IP France

TF1 Publicité

Lagardère
Publication frequency
4
4
4
Publication times
December/January/April/July
December/January/April/July
December/January/April/July
Rate card base - standard “time unit”
30 sec
30 sec
30 sec

Reference Cost per Thousand Per Media

Media

CPT (Euros)

Relative price to Radio

Calculation Basis

Source
Radio
3.50€
194
 30''  
TV
1.80€
100
 30''  
Cinema
41.40€
1 183
 30"  
Internet
1000 adviews  
Dailies
20.00€
1 111
1 A4/30 x 20 cm, B&W  
Magazines
3.70€
206
 1/1, 4c  

Monthly Radio Adspend

Month

Monthly breakdown of the total radio adspend in %

January
6.3%
February
5.6%
March
9.4%
April
8.4%
May
8.6%
June
10.1%
July
6.4%
August
5.0%
September
9.3%
October
10.4%
November
10.3%
December
10.3%
Source : Kantar Media 2010
Seasonality

Month

IP France

TF1 Publicité

Lagardère

Seasonal variations as % of average annual rate

January
100
100
100
February
100
100
100.71
March
116.13
116.12
120
April
120
120
120
May
120
120
120
June
120
120
120
July
106.45
106.45
106.45
August
106.45
106.45
106.45
September
120
120
120
October
120
120
120
November
120
120
120
December
116.13
107.74
116.13

Pricing

Price index (or price modulation) for commercial advertising proposed in relation with the price of a 30” spot

IP France

TF1 Publicité

Lagardère

Price Index 30" = 100

Less than 5 sec
-
-
-
05 sec
50
50
50
10 sec
60
60
60
15 sec
75
75
75
20 sec
85
85
85
25 sec
95
95
95
30 sec
100
100
100
35 sec
125
125
125
40 sec
150
150
150
45 sec
170
170
170
50 sec
180
190
180
55 sec
200
210
200
60 sec
220
240
220
More than 60 sec
-
-
-

Back to top

For any enquiries regarding these figures, please contact Cécile Benedetti, Research & Marketing Manager

Case-Study Finder ()

Quick find campaign/product

Campaign aim

Budget

Target group

Sector

Advertising format

Country