MARKETOVERVIEW

 
Comparative tables

Listening per location

Country Individual_
listening
time 		Listener_
listening
time 		At home_
(in min)_ 		At home_
(in %)

In the
car
(in min)

 In the
car
(in %)

At
work
(in min)_

 At
work
(in %)		 Other
(in min)_ 		Other
(in %)
Austria
_
 03:17:00 04:02:00 03:02:48 47.46% 01:13:51 35.9% 06:16:33 10.16% 01:57:09 6.99%
Belgium North
_		 03:09:00 04:10:00 03:27:00 59.2% 01:27:00 16.3% 06:13:00 19% 02:43:00 5.5%
Belgium South
_		 03:27:00 03:33:00 02:54:00 73.24% 01:23:00 45.32% 05:47:00 10.51% 02:30:00 7.88%
Croatia
_		 01:16:24 02:37:36 N/A N/A N/A N/A N/A N/A N/A N/A
Finland
_		 03:10:00 04:02:00 03:27:00 43.36% 01:30:00 37.92% 05:02:00 11.84% 02:14:00 6.87%
France
_		 02:22:00 02:53:00 N/A 54.6% N/A 27.7% N/A 14.4% N/A 3.3%
Germany
_		 03:06:00 04:02:00 02:56:00 60.49% 01:19:00 38.32% 06:44:00 10.75% 02:19:00 28.91%
Ireland
_		 03:35:00 04:13:00 N/A N/A N/A N/A N/A N/A N/A N/A
Italy
_		 02:01:00 02:46:00 02:20:00 31.29% 02:10:00 58.76% 06:02:00 5.28% 02:16:00 4.67%
Morocco
_		  
Romania
_		 N/A N/A 03:27:00 N/A 01:42:00 N/A 05:20:00 N/A 02:03:00 N/A
Slovakia
_		 02:30:00 3:28:30 3:24:54 49.17% 3:47:18 20.85% 4:37:41 17.2% 14:32:03 12.78%
Slovenia
_		 N/A 03:40:00 N/A 56.19% N/A 30.67% N/A 12.06% N/A 1.08%
Sweden
_		 03:07:00 02:14:00 N/A 46.14% N/A 36.48% N/A 13.06% N/A 4.31%
Switzerland
_		 01:53:00 02:07:00 N/A N/A N/A N/A N/A N/A N/A N/A
The
Netherlands
_		 03:20:00 04:42:00 01:44:00 52.1% 00:29:00 14.9% 00:42:00 21.1% 00:23:00 11.9%
Turkey
_		 00:33:00 01:05:00 00:48:00 52.84% 00:25:00 26.67% 01:05:00 13.5% 00:05:00 7%

 

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Percentage Daily coverage

Country % daily coverage
Austria
 81.5%
Belgium
North
 75.8%
Belgium
South
73.8%
Croatia
 51.5%
Finland
 78.2%
France
 81.8%
Germany
 76.9%
Ireland
 85%
Italy
 73.1%
Morocco
  
Romania
 N/A
Slovakia
 72.1%
Slovenia
 78%
Sweden
 71.5%
Switzerland
 88.5%
The Netherlands
 90%
Turkey
 51%

 

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Price Index/Spot Length

Country Sales House
c000 Radio 30''_

5"_

10"_

15"_

20"_

25"_

30"_

35"_

40"_

45"_

50"_

55"_

60"_
Austria
 ORF
3.5 EUR
22 40 55 67 83 100 117 133 150 167 183 200
RMS 17 33 50 67 83 100 117 133 150 167 183 200
Kronehit 17 33 50 67 83 100 117 133 150 167 183 200
Belgium
North
 Var
6 EUR
- 50 70 80 95 100 115 130 145 160 170 180
Q-Music 35 50 70 80 95 100 115 130 145 160 170 180
Belgium
South
IP Belgium 50 60 70 80 95 100 115 130 145 160 170 180
Croatia
 HRT
N/A
50 50 70 80 80 100 120 120 150 150 160 160
Finland
 Nelonen
4.2 EUR
29 49 67 80 92 100 113 127 140 153 167 180
France
 IP France
1.8 EUR
50 60 75 85 95 100 125 150 170 180 200 220
TF1 Publicite 50 60 75 85 95 100 125 150 170 180 200 220
Lagadère Active 50 60 75 85 95 100 125 150 170 190 210 240
Germany
 AS&S
2.14 EUR
No wariations
RMS
NRJ 17 33 50 67 83 100 117 133 150 167 183 200
RCM 16 33 50 66 83 100 116 133 150 166 183 200
Ireland
 RTE
4.3 EUR
45 50 70 80 N/A 100 N/A 133 150 170 N/A 200
Italy
 Sipra
1.2 EUR
54 60 70 90 95 100 120 140 165 190 220 250
Morocco
 Régie 3
N/A
33 52 52 82 95 100 120 140 165 190 210 225
SNRT 35 55 55 80 90 100 116 140 156 170 190 210
Romania
 Radio Romania
77 EUR
No data available
Slovakia
 Expres Radio
4.3 EUR
55 65 75 80 90 100 115 133 145 165 183 200
Slovenia
 RTV Slo
N/A
No data available
Sweden
  
N/A
50 65 72.5 80 90 100 112.5 125 137.5 150 162.5 175
Switzerland
 Goldbach Media
12.7 EUR
17 33 50 67 83 100 117 133 150 167 183 200
The
Netherlands
 Ster
N/A
 17 33 50 67 83 100 117 133 150 167 183 200
Radio 538 17 33 50 67 83 100 117 133 150 167 183 200
Q-Music 17 33 50 67 83 100 117 133 150 167 183 200
Turkey
 Reksan Reklam
N/A
 Prices are per second
Spectrum Medya

 

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Radio Adspend Evolution

Country
2008
2009
  Adspend (gross) % Total Adspend (net) % Total Adspend (gross) % Total Adspend (net) % Total
Austria
 177900000 6.8%     172000000 6.6%    
Belgium North 193117000 10.2%     182500000 9.4%    
Belgium South 184000000 14.5%     175200000 14.2%    
Croatia 66000000 12.9% 22000000 8.0%     30600000 12.1%
Finland     50500000 3.8%     500000000 4.5%
France 3142288000 13.9%     3682000000 14.9%    
Germany 1289697262.86 5.8%     1311000000 5.8%    
Ireland 148100000 7.9%     122900000 9.5%    
Italy 1011324000 2.3% 437000000 5.3% 1029000000 2.3% 403000000 5.6%
Morocco 71200000 17.4%     68100000 16.7%    
Romania 102200000 1.5%     118600000 1.7% 34200000 9.2%
Slovakia
 70400000 11.6%     787000000 7.2% 17200000 7.2%
Slovenia 23069706 4.3%     23100000 4.2%    
Sweden 73800000 1.7%     77200000 2.2%    
Switzerland 97200000 3.7% 64300000 2.7% 111000000 4.2%    
The Netherlands 580031888 10.1%     540600000 9.8% 85100000 4.1%
Turkey     58100000 3.4%     41000000 3.2%
United Kingdom 603300000 2.9%     644000000 4.9%    

 

Country
2010
  Adspend (gross) % Total Adspend (net) % Total
Austria
 181300000 6.3%    
Belgium North 202700000 9.5%    
Belgium South 196300000 14.8%    
Croatia 101500000 1.05% 30300000 17.2%
Finland     52000000 4.44%
France 3543500000 13.8% 744000000 7.7%
Germany 1381000000 5.5%    
Ireland 111500000 8.4%    
Italy 1108000000 2.2% 441000000 5.73%
Morocco 84200000 16.7%    
Romania 108300000 1.4% 31200000 10.1%
Slovakia
 85000000 10.3% 19300000 7.4%
Slovenia 23200000 3.8%    
Sweden 84700000 1.8% 64400000 2.7%
Switzerland 122800000 3.9% 71000000 2.9%
The Netherlands 579700000 9.9%    
Turkey     50000000 28.59%
United Kingdom 587000000 3.7% 400800000 4.6%

 

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Levels of Advertising Investments

Country Radio Adspend
(EUR)		 Radio/All Media Adspend Radio Adspend
per
Capita
(EUR)_ 		Radio
Adspend/
GDP
(milions
of EUR)

c000
Radio
30''
(EUR)

 c000
TV
30''
(EUR)

All Media adspend per
capita
(EUR)

 All Media adspend/
GDP

Total
Number
of advert._

Total
Number
of
radio
advert.
Austria
_
 181300000 6.33% 21.65 281495.4 3.5 12.78 341.92 10.17% 21025 1313
Belgium North
_		 202700000 9.46% 31.51 351914.4 6.0 19.9 333.03 6.09% 6627 980
Belgium South
_		 196300000 14.82% 45.15 351914.4 6.0 19.9 304.63 3.76% 4801 994
Croatia
_		 101500000 1.05% 22.93 44946.5 N/A N/A 2180.81 214.74% 7022 1486
Finland (NET)
_		 52000000 4.44% 9.72 180295 4.2 12.0 218.89 6.50% 2000 800
France
_		 3543500000 13.77% 56.43 1947845 1.8 3.5 409.83 13.21% 37982 3413
Germany
_		 1381000000 5.53% 16.88 2498800 2.14 12.8 305.52 10.00% 35850 5808
Ireland
_		 111500000 8.37% 24.96 156515.6 4.3 7.88 298.13 8.51% N/A N/A
Italy (NET)
_		 441000000 5.73% 7.31 1548324 1.2 3.6 127.54 4.97% 19723 1059
Morocco
_		 84200000 16.73% 2.63 69814 N/A N/A 15.74 7.21% 642 17
Romania
_		 108300000 1.35% 5.05 123263.1 77.0 18.0 373.36 65.01% N/A N/A
Slovakia
_		 85500000 10.39% 15.76 659731 4.3 5.4 151.63 1.25% N/A 403
Slovenia
_		 23200000 3.77% 11.33 35850 N/A 13.0 300.93 17.18% 203 97
Sweden
_		 84700000 1.76% 8.99 341090 N/A N/A 509.73 14.08% 22816 364
Switzerland
_		 122800000 3.88% 15.77 395731 12.7 22.4 406.74 8.00% 20651 1656
The Netherlands
_		 579700000 9.88% 34.97 585728.3 N/A 14.0 354.02 10.02% 12251 1560
Turkey (NET)
_		 50000000 2.86% 0.68 694257 N/A 9.6 23.72 2.52% N/A N/A
United Kingdom
 587000 3.7% 9.47 1697594 N/A N/A 336.77 12.3%
 N/A N/A

 

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Seasonal Index for Rates

Country Sales House
c000 Radio 30''_

Jan_

Feb_

Mar_

Apr_

May_

Jun_

Jul_

Aug_

Sep_

Oct_

Nov_

Dec_
Austria
 ORF
3.5 EUR
88 92 112 112 106 102 85 75 105 110 110 104
RMS 81 81 105 105 105 105 81 81 119 119 119 100
Kronehit 89 89 101 101 101 101 89 89 110 110 110 110
Belgium
North
 Var
6 EUR
No seasonal variations
Q-Music
Belgium
South
IP Belgium At each publication of audience figures, we edit a new ratecard according to the audience evolutions.
Croatia
 HRT
N/A
No seasonal variations
Finland
 Nelonen
4.2 EUR
80 90 100 100 100 92 83 92 100 100 100 90
France
 IP France
1.8 EUR
100 100 116 120 120 120 106 106 120 120 120 116
TF1 Publicite 100 100 116 120 120 120 106 106 120 120 120 108
Lagadère Active 100 101 120 120 120 120 106 106 120 120 120 116
Germany
 AS&S
2.14 EUR
No seasonal variations
RMS
NRJ 60 60 90 90 80 80 60 60 90 100 120 110
RCM 80 90 110 95 100 80 80 80 100 100 100 95
Ireland
 RTE
4.3 EUR
No seasonal variations
Italy
 Sipra
1.2 EUR
91 107 107 98 116 102 81 46 114 125 125 90
Morocco
 Régie 3
N/A
90 90 90 100 100 100 100 90 100 100 100 100
SNRT No seasonal variations
Romania
 Radio Romania
77 EUR
No seasonal variations
Slovakia
 Expres Radio
4.3 EUR
80 100 100 90 80 90 60 100 100 100 100 100
Slovenia
 RTV Slo
N/A
N/A
Sweden
  
N/A
75 85 95 110 115 110 100 85 95 115 110 105
Switzerland
 Goldbach Media
12.7 EUR
No seasonal variations
The
Netherlands
 Ster
N/A
 85 85 85 105 105 105 80 80 115 120 120 105
Radio 538 90 90 100 110 110 110 80 80 110 110 110 110
Q-Music 90 90 100 100 100 100 85 85 100 115 115 115
Turkey
 Reksan Reklam
N/A
 No seasonal variations
Spectrum Medya

 

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Technical Audience Measurement Factors

Country

Ref.
pop.

Adult
min.
age		 Never
radio
listen.
incl.._ 		Foreigner
incl.

Measur.
Unit'

Persist.
Unit

Time
Unit
Publ._

 Main
Method 		2nd
Method 		# meas. / year #
weeks
/ meas		 Sample
size
/ meas.
Austria
_
_
 10+ No rule Yes No 15 min None 15 min CATI None 1 52 24000
Belgium North
_		 12+ 18+ Yes Yes 15 min 10 min 15 min CAPI Diaires 3 twice 12 weeks and once 16 weeks
_		 4245
Belgium South
_		 12+ 18+ Yes Yes 15 min 10 min 15 min CAPI Diaires 2 18 4346
Croatia
_		 10 - 74
_		 18+ Yes No 15 min 15 min 15 min CATI / 1 52 41975
Finland
_		 9+ 9+ Yes No listening minutes by diary method listening period of at least 8 mins in a 15 minute period
_		 weekly reach Diaries / 12 One randomly selected week per month approx. 18000
France
_		 13+ 15+ Yes No 15 min 7.5 min 15 min CATI / 5 8 - 12 approx. 28000
_
Germany
_		 10+ 14+ Yes Yes 15 min 15 min 1 hour CATI 2 30 65100  
Ireland
_		 15+ 15+ Yes No 15 min 8 min 15 min CATI / 12 4 15600
Italy
_		 11+ 15+ Yes No 15 min 7.5 min 15 min Panel CATI 4 9 3600 per wave
Morocco
_		  
Romania
_		 11+ No rule Yes No 8 min Day After Recall / 3 14 to 16 20000
Slovakia
_		 14-79 18 Yes No 15 min 15 min Population (respondant) Face to face interviews
_		 Self complete 4 12 3594
Slovenia
_		 10-75 18 Yes N/A 15 min 15 min 15 min CATI CATI 4/12 2/4

7500 /
4800
Sweden
_		 9-79 18 Yes Only from the population register
_		 Reach or Rating 5 min Reach CATI Day After Recall 4 10 37141
Switzerland
_		 15+ 18+ Yes Yes 1 min 1 min 1 hour Watches CATI 52 1 1026
The
Netherlands
_		 10+ 18+ Yes Yes 15 min 8 min 15 min Diaries Diaries 6 8 10000
Turkey
_		 urban/
semi-
urban
12 + 		No rule Yes No 15 min 5 min Commercial break Diaries / 4/12 52 14500

 

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For any enquiries regarding these figures, please contact Cécile Benedetti, Research & Marketing Manager

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